CONTENT FOR SOCIAL MEDIA
As the demand for internet-ready video has grown, we’ve evolved an approach that takes the pressure off marketing and sales teams and ensures a steady flow of high quality, engaging content of all kinds.
Managing both the content production and the social media channels, we can create and deploy a high volume of video and related assets that will supercharge organic growth. Ideally suited to ambitious SMEs, we give teams the steady flow of assets needed to cultivate an engaged audience, along with detailed performance reports so they can see the impact the content is having.
We’ll integrate those insights into the content supply chain as we go, responding in real time to anything that isn’t having the desired impact to make changes and repost promptly.
We’ll integrate posts across your channels, harmonising LinkedIn posts with blogs, photography, designed assets like infographics and video or animation to allow your profile to grow organically – providing a helping hand from paid media as required. Our extensive in-house production and post-production expertise means we can generate high quality video at scale within a wide range of budgets.
Services includes:
WHO IS IT FOR?
USE CASE: LAZENBY
‘In the years that we've been working with Seveer, our sales have continued to grow, with a higher volume of quality leads coming in than we had in the past. So the impact has been extremely positive. We're now at a point where we're reaching record levels of sales with the aim to again keep continuing to grow.’
Ben Young, Associate Director of Domestic Sales and Marketing, Lazenby.
Decorative concrete specialists Lazenby are at the top of their industry, installing everything from polished concrete floors and stairs inside commercial buildings to bespoke garden patios and kitchen surfaces in award-winning residential spaces.
When they approached us, they were struggling to leverage this breadth of expertise and stunning projects on their social media channels, and close competitors had a much stronger presence. Having created one-off videos with the team before, the Sales Manager invited us to take over their channels and strategy.
After a series of discussions to understand their goals and establish the right strategy, we set about the core task of lead generation using social media as the initial customer touchpoint. Our plan was to steadily build their online audience, cultivate a high-end brand perception and build credibility.
A retainer of 10 days a month was allocated across the full gamut of responsibilities: strategy, planning and reporting, copywriting, deployment (scheduling and uploading posts), social monitoring and community engagement, and of course content production. This mainly revolved around posts and blogs, promotional materials and videos showing case studies, client testimonials and ‘behind the scenes’ process insights.
All strategy and creative was signed off before deployment and quarterly and annual performance reports made it easy for everyone to track progress and map changes in traffic and enquiries. Action items were generated following each report meeting to agree updates to the short- and long-term approach. The impact on their social media profile and the leads and conversions generated has led to a massive upswing in engagement.