CONTENT-LED CAMPAIGNS
Building on our production expertise, we’ve created a unique approach to content campaigns that blends formality and flexibility. The result is an efficient, well-structured creative process that turns your key messages into a diverse array of targeted moving and static assets – a full toolkit that you can roll out across key channels to your chosen timeline.
There are four stages to the process.
Stage 1: Discovery & Exploration
We’ll work hard to understand where you’re at: your brand, your values, your audience, previous work, challenges, opportunities and where you want to be at the end of the process. We’ll then digest all that information – including any existing documents such as sales toolkits or market research – and play everything back, outlining the strategic and creative vision that has emerged from it. We may challenge you or stress-test a range of ideas, but by the time we’re finished, we should all be in agreement on what we’re aiming for, how we’ll get there, and how we’ll measure success.
Stage 2: Articulation & Mapping
Next, we’ll articulate the selected ideas through compelling, clear language, defining the key messaging and core proposition, and the reasons to believe. You can help us guide the articulation, so we ultimately have a clear narrative and strategic messaging framework ready to roll.
This will allow us to generate a content ecosystem, clearly outlining the topics we will cover and the assets we’ll use. We will also begin to flesh out the overarching narrative, demonstrating how each element will fit into the holistic campaign to deliver tangible results. The result: a detailed roadmap for the whole campaign.
Stage 3: Design & Roll Out
We can now create all the materials required in-house, from scripting and copywriting to graphic design, storyboarding and animation.
You’ll be invited to review and sign off each stage of an asset’s development until it is ready to be deployed, either stockpiled or drip-fed to suit your workflow and campaign timelines, with messaging beats echoed throughout the assets to ensure a clear narrative arc for the whole campaign.
Stage 4: Evaluation & Evolution
Once the campaign is live we’ll arrange a debrief session to share results and collectively evaluate what hit the spot and what could be improved for next time. As and when new briefs emerge, the most recent campaign will serve as a benchmark to speed everything up.
WHO IS IT FOR?
USE CASE: KANDOU
Swiss signal integrity specialists Kandou produce some of the best retimers on the market. They asked us to help them devise a suite of campaigns for their leading PCIe and USB4 retimers. Both required us to convey key technical insights into why their retimers are best-in-class, alongside thought-leadership for the evolution of the kinds of systems both are used in, and how they can benefit system designers, manufacturers and consumers alike.
Both had complex messaging matrices, and needed to embrace numerous audiences – each with their own priorities and preferred channels – and so were perfectly suited to our content campaign approach. Kandou’s global reach and compact marketing and sales team, was also an ideal fit for our model.
Working closely with Kandou’s Director of Marketing we created a diverse suite of assets from blogs to animated explainers, aimed at winning hearts and minds and shaping the future of the sector.
Take a look at how our Kandou USB4 and PCIe campaigns turned out.